zafara africa
privacy policy
Last Updated: February 9, 2023
This Privacy Notice (“Privacy Notice” or “Notice”) describes how we collect, use, share, manage or disclose or generally process your personal information as a visitor or customer when you visit or use our websites, mobile apps, applications, digital services, or any related products, services, sites, features or functionalities (each a “Service”, collectively the “Services”) that link to this Privacy Notice, and how Zafara Africa Ltd collects, uses, shares, processes and manages your personal information.
We collect and use your personal information and in accordance with applicable data protection and privacy laws (“Data Protection Laws”), to keep it secure and recognise and respect your privacy rights. We have included below specific provisions relevant to users in Europe specifically.
• European Privacy Rights (Section 10)
We use the terms “personal data” and “personal information” interchangeably in this Privacy Notice, and they mean any information about a living individual from which that individual can be identified. By “processing”, we refer to any operation or set of operations performed upon personal data, which means anything that is done to, or with, personal data, including simply collecting, using, storing or deleting those data, but also organizing, structuring, altering, combining with other data, transmitting or disseminating.
It is important that you read this Privacy Notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal information about you so that you are fully aware of how and why we are using your personal information. This Privacy Notice supplements any other notices and privacy policies and is not intended to override them. By using the Services, you acknowledge that you have read this Privacy Notice and you understand how we collect, share or generally process your personal data and what your privacy rights are, as described in this Notice.
Where our Services may include third-party content and links to other third-party websites, we are not responsible for the privacy practices or the content of these third-party websites. You are encouraged to review the privacy policies of the different websites that you visit.
• Other information you may provide to us through promotions or surveys
Personal Contacts. In some cases, and with your consent, we collect personal information that you provide about others, including first and last name, email address, and phone number of your personal contacts, such as when you send your contacts benefits, coupons, or discounts. We will use the information you provide to fulfil your requests, including (if applicable) sending them a text message, and we will not send marketing communications to your contacts unless they have a separate relationship with us and have affirmatively consented to receive such communications. Such functionality is implemented in all jurisdictions where legally permissible. By using this functionality, you acknowledge and agree that both you and your contacts are based in jurisdictions where it is legally permissible and that you have your contacts’ consent for us to use their contact information to fulfil your request.
Public Data You Post Through the Services. If you post information on your user profile or other public areas of the Services, such as reviews, comments, and user content, that information may be collected and used by us, other users of the Services, and the public generally. We strongly recommend that you do not post any information through the Services that allows strangers to identify or locate you or any other person, or that you otherwise do not want to share with the public.
In addition to the information you provide to us, where legally permitted the Services automatically collect and process information from your device or browser. This information includes your:
• Data collected by cookies or other tracking technologies: including but not limited to domain name, your browser version and operating system, traffic data, imprecise location data, web logs and other communication data, and the resources that you access. Please refer to our Cookie Notice for more information on data collected through cookies and other tracking technologies.
Information once “made-anonymous” to the standard required by applicable law is not subject to this Privacy Notice and we may treat it as non-personal information, which means we could use it without restrictions nor obligation to you, except as prohibited by applicable law.
In addition to information we collect from you – either directly from you (see Section 2 above) or automatically through our Site (see Section 3 above) – we may also combine it with information we receive about you, which consists of information collected offline or from third-party sources such as data aggregators, email acquisition, email identity and email marketing companies, marketing platforms, customer relationship management data platforms and customer data platforms and offline print catalogues, in order to help us tailor our communications to you, improve our services, better understand your interests, preferences, propensity to buy from your visits and past transactions on any of our websites, visits of other partner websites.
Some of the information received about you may come from consumer data resellers and includes information that combines your personal information with those companies’ own records and records they themselves obtained from other sources.
To Organize Sweepstakes and Contests. From time to time, we may host sweepstakes or a contest on our Services. You may be asked to provide personal information or permit its transfer to a third party in connection with such sweepstakes or contest. The parties whose privacy notice applies will be disclosed at the point of collection or transfer and you will have a choice of whether or not you wish to permit such transfer or collection of information to a third party.
To Process Your Payments and Fulfill Your Orders and Purchases. If you make a purchase through the Services, you may be able to pay using a third-party payment service, such as Stripe, PayPal, Apple Pay, Amazon Pay or other third-party payment services. The personal information collected by these third-party payment services (such as your credit card number and billing address) is for the sole purpose of processing transactions – fulfilling your orders, facilitating payment, shipping the products that you purchase from society6.com, saatchiart.com or through any of other Services, preventing transactional fraud and in accordance with your preferences and permissions and the terms and conditions set forth in your and our agreements with those third-party payment services – and is not available to us. We only store a tokenized (anonymized) version of such information and do not maintain payment card information on our servers. Personal information collected from you by these third-party payment services is governed by the applicable third-party payment service’s privacy notice. You should review their privacy notice prior to submitting any personal information to them. When you make a purchase, depending upon your payment method, an authorization is obtained in the amount of your cart balance. Your payment information is securely stored by our third-party payment processors. Once your shipment is ready, the charge for your purchase is submitted to your bank for processing and your shipping information, order history, returns, and downloads are securely stored by Us and our third-party shipping partners to fulfill your current and future orders.
This personal information includes the unique device or advertising ID associated with your device and imprecise location information (only the country, state and, on some of our websites, the city where you connect from), in order to help analyse and serve targeted advertising on the Services and elsewhere (including third-party sites and applications).
For EEA, UK and Swiss personal data – please refer to sub-section 10.3 below for the legal bases for processing.
We also work with third-party analytics companies to help us understand and analyse how you use our Services and assist us with delivering to you relevant marketing messages and advertisements.
These analytics companies (e.g., Google Analytics) collect information about the content you view and your system information as well as imprecise location information (only the country, state and, on some of our websites, the city where you connect from).
Neither they, nor we, do collect precise geolocation information about your visits from your devices, such as GPS coordinates, WiFi, radio frequency location and RFID, Bluetooth, or latitude and longitude information).
We disclose the personal information you provide or that we collect in some circumstances to the following third parties:
Advertisers, Advertising Networks and Data Analytics Companies. We share your personal information with advertisers, third-party advertising networks and analytics companies who use it to deliver targeted advertisements to you on the Services or third-party websites or advertisers. Similarly, these advertisers share personal information with us about you that they have independently gathered or acquired. We also share the personal information we have collected in order to enable our advertising partners to perform data analysis or for advertising-related use. That personal information is always encrypted except cookie IDs.
If you prefer to opt-out of the use of your email and mailing addresses for the above purposes, please let us know at admin@zafara.africa.
Our Service Providers and Contractors. We share your information with service providers and contractors who work on our behalf. For example, they may handle payment or credit card processing, data management, customer data pooling or aggregating, feature administration, email distribution, market research, information analysis, and promotions management. They also include accountants, auditors, lawyers, insurers or similar advisers when we ask for their professional advice. Service providers and contractors will only have access to the personal information needed to perform these limited functions on our behalf.
Social Media Sites. Our Services may use social networking or “share functionality” or contain links to third-party social media sites or applications that are not owned or controlled by us. We also may allow you to use social media sites or applications to leverage your existing social media site or application accounts to access features of the Services. Your use of these features may result in the collection or sharing of personal information about you by these sites or applications, depending on the feature.
We have no control over, and assume no responsibility for any share functionality or the content, privacy policies, or practices of any third-party site or application. We encourage you to review the privacy policies and settings on the social media sites or applications with which you interact to make sure you understand the personal information that may be collected, used, and shared by those sites. You are subject to the policies of those third parties when and where applicable.
Our Company Affiliates. We share your personal information with members of the Zafara Africa Ltd corporate family in order to provide joint content and services (like registration, transactions and customer support), or to improve your experience with the Services, products and other services.
Other Businesses. We will disclose your personal information to other businesses in the event of a merger, acquisition, bankruptcy or other sale of all or a portion of our assets or any business, any user personal information owned or controlled by us may be one of the assets transferred to third parties in such transaction or event. We reserve the right, as part of this type of transaction or event, to transfer or assign your personal information and other personal information we have collected from users of the Services to third parties. Other than to the extent ordered by a bankruptcy or other court, the use and disclosure of all transferred user personal information will be subject to this Privacy Notice. However, any personal information you submit or that is collected after this type of transfer may be subject to a new privacy notice adopted by the successor entity or acquirer, as applicable.
We use our own cookies, pixel tags, JavaScript, software development kits (or “SDKs”), device identifiers and other tracking technologies on our websites or allow third-party companies, such as advertisers and advertising networks, to use the same technologies.
We or these third-party companies may link two or more devices or browsers believed to belong to the same user or household and use it for advertising-related purposes.
These third-party companies such as advertisers, advertising networks may use cookies, but also other tracking technologies such as pixel tags to recognize your computer, mobile or other device and your actions online over time, collect personal information about you and your activities on the Services and reach out to your computer, mobile or other device them across different websites and platforms, digital or marketing channels and email in order to deliver targeted electronic advertisements to an individual user. Third-party companies may link two or more devices or browsers believed to belong to the same user or household for advertising-related purposes.
Blocking all cookies and other tracking technologies will affect your online experience and may prevent you from enjoying the full features offered through our Services.
The Services are not intended for children under age 16. We do not knowingly collect or distribute personal information from or about children under the age of 16. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at admin@zafara.africa.
If required by the European Privacy Laws, we will seek your consent to the above outlined activities and provide the ability for you to withdraw your consent via a cookie consent management platform or other appropriate means. Please see our Cookie Notice for further details.
Security Measures and Storage Limits
Our retention periods for each category of personal information, including sensitive personal information, are based on our business needs and legal requirements. We retain personal information only for as long as is reasonably necessary for us to fulfill the purpose for which it was collected, and as otherwise to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements. If we continue to retain your personal data in accordance with a legal obligation, any further processing of your data will be limited to compliance with such legal obligation.
To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal obligations.

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